Taking Flight

The rapid growth of ethical consumerism

In partnership with The Co-operative Bank, NEF established the first annual Ethical Purchasing Index (EPI).

NEF measured the value of ethical purchases in a selected basket of goods and the total market in the same categories, comprising 7 key categories of consumer expenditure.

This report describes the process of developing the first annual Ethical Purchasing Index, including the methodology, challenges, and initial results.

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