Weekly Economics Podcast: Greenwashing

With the COP26 global climate conference coming up later this year, we’re going to spend the next five episodes of the podcast looking at some of the biggest climate issues – starting this week with greenwashing.

Last month 20 young people and scientists attempted to occupy London’s Science Museum. They were protesting the fact that a new exhibition on the climate crisis was being sponsored by Shell. Protestors accused Shell of using their sponsorship to ​‘greenwash’ its reputation. The occupation ended after the museum swiftly called 40 police officers out to remove them.

Greenpeace has recently said that we’re living in ​“a golden age of greenwashing” and the Treasury set up a new group to clamp down on the practice in the financial sector. But what is greenwashing? Why are companies like Coca Cola and H&M suddenly desperate to prove their green credentials? And is it lulling us into a false sense of security that we’re tackling the climate crisis?

Ayeisha is joined by Alice Bell, director of communications at Possible and author of the upcoming book, Our Biggest Experiment: A History of the Climate Crisis. 

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