Is Omaze too good to be true?
Hollie Wright writes for the New Statesman
07 April 2026
Hollie Wright wrote about what the Omaze housing raffle reveals about the UK’s housing market, in the New Statesman:
“What Omaze is really trading on is the British conflation of housing and wealth. […] A Croydon renter might genuinely be buying a ticket out of housing precarity, but the suburban homeowner entering Omaze is not dreaming about living in a six-bed in Norfolk; they are trying to win money. Once that is obvious, the line between ‘housing crisis’ and ‘wealth crisis’ becomes blurry. Omaze’s core offer looks a lot like cold cash rather than a home, and you can thank the UK housing market for that.”
Topics Housing & land






