Increasing voluntary engagement with employment support
Findings from a test and learn pilot led by Camden council
28 August 2025
Between March and May 2025, Camden Council and the New Economics Foundation (NEF) collaborated on a 12-week test and learn pilot to explore how to engage more Camden residents who are out of work due to disabilities and poor health with an offer of a call to discuss support available in the borough, including around employment.
By ‘test and learn’ we mean an approach of user-centred design with rapid feedback and iteration, led by a multidisciplinary team that brings skills and expertise such as frontline experience, user research, behavioural insights, and data analysis. This type of approach is being advocated through the Cabinet Office’s Test, Learn, and Grow agenda.
This report explains the background and context for this test and learn pilot, the process that was followed, the insights that were gained, and the outcomes that were achieved. It also explores how the learning and experience from the pilot could be built on in other parts of the country and through national-level policy and practice.
Image: iStock
